Any business trying to build website traffic will understand the important of an SEO-friendly design. However, many companies don’t have the knowledge or industry experience to ensure all elements of their site are optimised for search engine optimisation, and many web designers are also unaware of small SEO design mistakes.
Designing a website is a difficult enough task as it is, trying to find a winning combination of usability, brand messaging and marketing tactics. Throw SEO into the mix and it can be very daunting – which is why it’s best to leave it to the experts. It’s not all about how your site looks to the visitor’s eye, but also how it looks to a search engine.
Here are some top tips for designing a website which ranks well.